{"id":3,"date":"2026-05-12T15:47:07","date_gmt":"2026-05-12T15:47:07","guid":{"rendered":"https:\/\/wheelbuildingkit.com\/store\/?page_id=3"},"modified":"2026-08-23T10:35:14","modified_gmt":"2026-08-23T17:35:14","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/wheelbuildingkit.com\/store\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PRIVACY POLICY<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last updated: August 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Velolento LLC (&#8220;we,&#8221; &#8220;us,&#8221; or &#8220;our&#8221;) operates wheelbuildingkit.com (the<br>&#8220;Site&#8221;). This policy explains what personal information we collect, how we<br>use it, and the choices you have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">INFORMATION WE COLLECT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you browse, place an order, or contact us, we may collect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information you provide directly: name, shipping and billing address,<br>email address, phone number, and order details.<\/li>\n\n\n\n<li>Payment information: processed by our payment providers. We do not store<br>full payment card numbers on our servers.<\/li>\n\n\n\n<li>Automatically collected information: IP address, browser type, device<br>information, pages viewed, and similar data collected through cookies and<br>similar technologies.<\/li>\n\n\n\n<li>Communications: messages you send us by email or contact form.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">HOW WE USE YOUR INFORMATION<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use this information to process and fulfill orders, communicate with you<br>about your order, provide customer support, calculate and remit sales tax,<br>prevent fraud, comply with legal obligations, measure the performance of our<br>advertising, show relevant ads to people who have previously visited the<br>Site, and (if you opt in) send marketing communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WHO WE SHARE INFORMATION WITH<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We share information only as needed to run the Site, including with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payment processing: [Stripe and PayPal]. WooCommerce is the software<br>platform that runs our store.<\/li>\n\n\n\n<li>Shipping carriers: USPS, UPS, and others, to deliver orders.<\/li>\n\n\n\n<li>TaxJar, for sales tax calculation and reporting.<\/li>\n\n\n\n<li>HostGator and Cloudflare, for site hosting and security.<\/li>\n\n\n\n<li>Google, for advertising and website analytics, as described below.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ADVERTISING AND REMARKETING<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use Google Ads and other third-party vendors to show ads for our curated<br>bicycle wheel building kits across the internet. These third-party vendors,<br>including Google, use cookies and\/or device identifiers to serve ads based<br>on your past visits to wheelbuildingkit.com. These cookies are set by Google<br>and other vendors rather than by us, so clearing cookies associated only<br>with our site will not by itself stop them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising cookies are set when you visit the Site. You can opt out at any<br>time using the links below, or by blocking or clearing cookies in your<br>browser settings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google&#8217;s ad settings: <a href=\"https:\/\/myadcenter.google.com\">https:\/\/myadcenter.google.com<\/a><\/li>\n\n\n\n<li>Network Advertising Initiative: <a href=\"https:\/\/optout.networkadvertising.org\">https:\/\/optout.networkadvertising.org<\/a><\/li>\n\n\n\n<li>Digital Advertising Alliance: <a href=\"https:\/\/optout.aboutads.info\">https:\/\/optout.aboutads.info<\/a><\/li>\n\n\n\n<li>Google Analytics opt-out add-on: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\">https:\/\/tools.google.com\/dlpage\/gaoptout<\/a><\/li>\n\n\n\n<li>On a mobile device, you can limit the use of your advertising identifier<br>through your device&#8217;s privacy settings.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These opt-outs are stored per browser and per device. If you clear your<br>cookies, you will need to opt out again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about how Google uses data from sites that use its<br>services, see <a href=\"https:\/\/policies.google.com\/technologies\/partner-sites\">https:\/\/policies.google.com\/technologies\/partner-sites<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COOKIES<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Site uses cookies for essential functions such as your cart and<br>checkout, for website analytics, and for the advertising purposes described<br>above. You can disable cookies in your browser, though some Site features<br>may not work properly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SALE AND SHARING OF PERSONAL INFORMATION<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do not sell your personal information for money. However, our use of<br>advertising cookies may constitute a &#8220;sale&#8221; or &#8220;sharing&#8221; of personal<br>information for cross-context behavioral advertising under California law.<br>You can opt out using the links in the Advertising and Remarketing section<br>above.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YOUR RIGHTS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on where you live, you may have the right to access, correct, or<br>delete your personal information, and to opt out of marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">California residents have specific rights under the CCPA\/CPRA, including the<br>right to know what personal information we collect, the right to correct it,<br>the right to delete it, the right to opt out of the sale or sharing of<br>personal information, and the right not to be discriminated against for<br>exercising those rights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make a request, contact us at <a href=\"mailto:customerservice@wheelbuildingkit.com\">customerservice@wheelbuildingkit.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SHIPPING<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We ship within the United States only.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DATA RETENTION<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We keep order and transaction records as long as needed to fulfill orders<br>and meet legal, tax, and accounting requirements, then delete or anonymize<br>them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CHILDREN<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Site is not directed to children under 13, and we do not knowingly<br>collect their information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CHANGES TO THIS POLICY<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may update this policy and will post the revised version here with a new<br>&#8220;last updated&#8221; date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact: <br>Velolento LLC<br>9805 Campo Rd Ste 165 &#8211; Box 162, Spring Valley, CA 91977-9997<br>customerservice@wheelbuildingkit.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRIVACY POLICY Last updated: August 2026 Velolento LLC (&#8220;we,&#8221; &#8220;us,&#8221; or &#8220;our&#8221;) operates wheelbuildingkit.com (the&#8220;Site&#8221;). This policy explains what personal information we collect, how weuse it, and the choices you have. INFORMATION WE COLLECT When you browse, place an order, or contact us, we may collect: HOW WE USE YOUR INFORMATION We use this information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":8,"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":697,"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/pages\/3\/revisions\/697"}],"wp:attachment":[{"href":"https:\/\/wheelbuildingkit.com\/store\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}